November 2021

Holiday Marketing Tips for Small Businesses | 2021 Guide

Business owner, if you want to make a significant impact and send out a meaningful message this 2021 holiday season- this is an easy-to-follow guide for your marketing strategy. Read on to get OPF holiday marketing tips and a fresh perspective to create a cost-effective marketing strategy. What a bright time it's the right time. To rock your holiday marketing strategy away!

Think critically about your holiday marketing strategy:

Holidays are the time of the year when consumers purchase the most- meaning a perfect occasion to implement a great holiday marketing strategy. The 2021 holiday season, amid the supply chain challenges, will not be an exception. According to the Adobe Digital Economy Index -which analyzes direct consumer transactions, online holiday sales will set a new record, reaching $207 billion between Nov. 1 and Dec. 31.

Before you begin planning your 2021 holiday marketing strategy, let's twist these conventional questions:

Instead of asking yourself: How can I promote my holiday marketing? Ask: How can I promote a strong holiday marketing strategy based on my 2021 goals? 

Don't just keep at: How do I start a holiday marketing campaign? Try to figure out:What deadlines should I give myself to reach my objectives with this holiday marketing campaign? 

Instead of asking yourself: what's the best holiday marketing strategy? Go for: How can I make my holiday marketing strategy GREAT?

These holidays, save the cookie-cutter advice for the kitchen. Instead, let's create an original and meaningful holiday marketing strategy that reflects your business's identity. 

How can I build a strong holiday marketing strategy based on my 2021 goals? 

To answer this question, you need to have a clear picture of what your goals are. The more precise they are, the better. Here are three simple holiday marketing tips when coming up to writing down your goals: 

1- Do the math and put some numbers in there. This will help you get a realistic view of what you're aiming for. 

2- Figure out what your marketing budget is. Split up your main holiday season objective into smaller wins- this way, you won't feel overwhelmed or disappointed in your efforts. 

3- Measure your performance with KPIs. We recommend using key point indicators throughout your marketing campaign to check if you're heading in the right direction. Here's a list of all possible KPIs that can come in handy when measuring performance. 

 Bonus Holiday marketing tip! When coming up with the best holiday marketing strategy, you should always use your business plan and your profits and loss statement as points of reference. 

What makes a holiday marketing strategy GREAT?

Since we're feeling transcendental here, let's leave the conventional holiday marketing strategy behind.

Here are 3 Holiday Marketing Tips you can apply to push your 2021 marketing strategy to the next level:

1. Offer value and meaning: publish helpful holiday content.

If you provide helpful quality content, you will attract new customers and build credibility with returning customers. 

The first step is understanding your audience and customers' needs. The second step is seeing how your industry, type of service, or product can meet this need. Then, when you generate content, think about what channels work best for you. Finally, you can distribute this content through a newsletter, a social media post, or even include it in your business blog. 

Marketing holiday tips that can help you generate meaningful content:

- "How to" content: Make customers feel that your products and services will give them a hand this holiday season. For example, you can create a social media post on picking the best indoor winter plants if you sell plants. If you sell kitchen appliances, you can publish a video on easy recipes to help customers host holiday events at their homes. Use video, blog entries, and imagery to create valuable and creative content. 

- Online gift guides: Guide shoppers into picking the best gifts for their loved ones. Promote your holiday gift guide on your website's landing page. A good gift guide leads the customer to the right gift idea fast. Try segmenting your products or services into categories according to different kinds of people, interests, and even age groups. 

- Offer free online resources. Accompany this type of content with free online resources in exchange for email addresses—the perfect way to generate new leads and provide value to your customers. 

- Quality, not quantity:  Don't focus on quantity and burn yourself out trying to generate resourceful content. Instead, focus on quality and originality. We recommend using attractive graphics, including video or pictures and related SEO keywords, to optimize ranking for organic searches.  

2. Target the right audience: aim for potential customers.

Expanding your advertising budget doesn't necessarily mean seeing results—get more resourceful with the methods you already have and, most importantly- aim in the right direction. Targeting is key. We'll explain to you how.

Marketing holiday tips that can help you aim for potential customers:

-Use your current resources to identify your potential customers. We recommend that you use plug-ins in your website or filter settings on social media to gather information about the people who visit your business website.  Here's more info on using retargeting filters on Facebook

-Use polls on Instagram to learn about your audience.  Ask your audience questions to figure out what's on their mind this holiday season and see how you can solve their inquiries and doubts. Here's a quick guide that could come in handy.

-Start a targeted email marketing campaign:This can help you connect with people who've already expressed interest in your business. According to Shopify's Holiday Ecommerce Revealedstudy, email marketing is the true champion of conversions.

3. Give thanks: show your current customers how much you care.

The authentic holiday spirit is about giving thanks. Don't underestimate the value of sending out a heartfelt message of gratitude to your current customers. Saying thank you is a win-win situation that will help you nurture existing customers and attract new ones! 

Marketing holiday tips that can help you show your customers how much you value them.

-Encourage customers with a holiday returns policy: During the holidays, many people receive gifts they are just not too convinced about. Communicate that you are confident about your product or services by providing a holiday returns policy. 

-Send out a heartfelt personal thank you email, just for the sake of saying thank you: Connect with emotions of gratitude, write them all down and make your customers feel personally connected to you and your business.

-Offer a special discount or gifts: Integrate a special gift or discount that rewards your most valuable and loyal customers. You can offer customers who have purchased your products more than three or four times throughout the year a special gift or provide discounts on purchases greater than $40

Business Funding for Your Holiday Marketing Strategy

Marketing has evolved to meet a new type of consumer demand. Consumers now look for a personalized experience that adds value and understands what they're going through right now.

Your marketing strategy can make a difference for your business sales and reputation. It also paves the road to a brighter 2022. So don't put off generating a rich holiday marketing strategy just because you don't have the funds right now. 

If you need quick working capital to work on your holiday marketing strategy, we can guide you. We work with a large pool of funders who specialize in helping small business owners meet their goals fast. Get pre-qualified for business funding in less than 2 minutes. 

Disclaimer: The content of this article is based on the author's opinions and recommendations alone. This material has been prepared for informational purposes only. It is not intended to provide and should not be relied on for tax, legal, or accounting advice. We suggest consulting with your tax, legal, and accounting advisor before engaging in any transaction.